Associate in Applied Science in Marketing and Sales

Degree Information

Academic Plan

AAS Marketing and Sales

Academic Plan Code




MCCCD Program Detail

Field of Interest

Field of Interest: Business, Entrepreneurialism, and Management


Students must earn a grade of C or better for all courses in the program.

The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.

Admission Criteria


What You’ll Learn

This program will help you gain the expertise needed to:

  1. Use basic mathematics and accounting principles to manage the financial health of an organization.
  2. Apply current technology to specific business tasks.
  3. Apply effective oral, written, and visual business communication skills.
  4. Demonstrate critical thinking through written and oral formats.
  5. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations.
  6. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies.
  7. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations.
  8. Analyze marketing research to create marketing plans and forecasts.
  9. Create an ethically and socially responsible social media campaign.
  10. Analyze business advertising scenarios in the context of target markets.
  11. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process.
  12. Apply techniques for negotiating, overcoming objections, and customer service activities.

Program Prerequisites


Required Courses Credits: 24

ACC111Accounting Principles I3
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
GBS151Introduction to Business3
GBS120Workplace Communication Skills (3) OR
GBS233Business Communication (3)3
MKT110Marketing and Social Networking3
MKT263Advertising Principles3
MKT267Principles of Sales3
MKT271Principles of Marketing3

Restricted Electives

Students should select 15 credits from the following courses in consultation with a Department Advisor.
CIS103Introduction to Social Media3
GBS205Legal, Ethical, and Regulatory Issues in Business3
IBS101Introduction to International Business3
MGT126Customer Service Skills and Strategies3
MGT251Human Relations in Business3
MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area.3-15

Free Restricted Electives


General Education

General Education Requirements Credits: 22-27
First-Year Composition Credits: 6
Any approved general education courses from the First-Year Composition area.
Oral Communication Credits: 3
COM100Introduction to Human Communication (3) OR
COM110Interpersonal Communication (3) OR
COM225Public Speaking (3) OR
COM230Small Group Communication (3)3
Critical Reading Credits: 0-3
CRE101College Critical Reading and Critical Thinking (3) OR
Equivalent as indicated by assessment (0)0-3
Math Credits: 3-5
Any approved general education course from the Mathematics area.
Humanities, Arts and Design Credits: 3
Any approved general education course from the Humanities, Arts and Design area.
Natural Sciences Credits: 4
Any approved general education course from the Natural Sciences area.4
Social-Behavioral Sciences Credits: 3
SBU200Society and Business3

Meet with an Advisor

Become a Student

Click here for MCC’s easy-to-use Enrollment Steps.

Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.

This Associate in Applied Science is associated with


All information is administered by the Center for Curriculum and Transfer Articulation at Maricopa County Community College District and published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.

View MCCCD's program website for the Associate in Applied Science in Marketing and Sales (

Major: 3094
First Term: 2020 Fall
Final Term: Current
Award: AAS
Total Credits: 61-66
CIPS code: 52.1401
SOC codes: 11-2011, 11-2022, 41-1011, 41-3011, 41-4012
Initiating College: Estrella Mountain Community College
Program Availability: - GC, GW, MC, PC, PV, SC
Occupational Area: Marketing, Sales, and Service
Instructional Council: Business/Management (03)
GPA: 2.0