Program Information
Learn more about the Marketing program.
General Help
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Course Sequence
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Field of Interest
The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.
Details
Important information you’ll need when applying for admission:
- Field of Interest
- Business, Entrepreneurialism, and Management
- Type
- Certificate of Completion (CCL)
- Academic Plan
- Social Media Marketing (CER)
- Academic Plan Code
- 5830
- Total Credits Required
- 17-18
- Catalog Year
- 2024-2025
- Effective Term
- Fall 2021
- Notes
Students must earn a grade of C or better in all courses within the program.
What You’ll Learn
This pathway map will help you gain the expertise needed to:
- Apply current technology to specific business tasks.
- Apply effective oral, written, and visual business communication skills.
- Analyze marketing research to create marketing plans and forecasts.
- Create an ethically and socially responsible social media campaign.
- Differentiate social media marketing from other marketing approaches.
- Identify and segment populations and select appropriate, high priority social media networks.
- Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign.
- Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.
Career Opportunities
Successful completion of this certificate may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Maricopa County-based annual median wages* for this certificate. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information. You can click on any occupation to view the detail regarding education level, wages, and employment information.
Market Research Analysts and Marketing Specialists
$71,962 Show expanded career information for Market Research Analysts and Marketing Specialists
Course Sequence by Term
The following is the suggested course sequence by term. Please keep in mind:
- Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Pathway Planner tool in your Student Center to manage your plan.
- The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
- Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
- Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include FYE101 and FYE103. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
Full-time Sequence
Full-time status is 12 credits to 18 credits per semester.
Note: Because you are viewing this pathway map on a mobile device, some columns below have been hidden. To view all columns, please rotate your device or view this page on a device with a larger screen.
Term 1
| Course Number | Course Name | Requisites | Notes | Credits |
|---|---|---|---|---|
| MKT110 | Marketing and Social Networking | 3 | ||
| CIS103 | Introduction to Social Media | 3 | ||
| MKT271 | Principles of Marketing | 3 |
Term 2
| Course Number | Course Name | Requisites | Notes | Credits |
|---|---|---|---|---|
| GBS120 | Workplace Communication Skills | 3 | ||
| MKT111 | Applied Marketing and Social Networking | 3 | ||
| MKT101 or MKT280AB or MKT298AB |
Introduction to Public Relations or Marketing Internship or Special Projects | 2–3 |
Part-time Sequence
Part-time status is 11 credit hours or less.
Note: Because you are viewing this pathway map on a mobile device, some columns below have been hidden. To view all columns, please rotate your device or view this page on a device with a larger screen.
Term 1
| Course Number | Course Name | Requisites | Notes | Credits |
|---|---|---|---|---|
| MKT110 | Marketing and Social Networking | 3 | ||
| CIS103 | Introduction to Social Media | 3 |
Term 2
| Course Number | Course Name | Requisites | Notes | Credits |
|---|---|---|---|---|
| MKT271 | Principles of Marketing | 3 | ||
| MKT111 | Applied Marketing and Social Networking | 3 |
Term 3
| Course Number | Course Name | Requisites | Notes | Credits |
|---|---|---|---|---|
| GBS120 | Workplace Communication Skills | 3 | ||
| MKT101 or MKT280AB or MKT298AB |
Introduction to Public Relations or Marketing Internship or Special Projects | 2–3 |
Ready to get started?
Follow one of the options below to get started on your personal career pathway.
Become a Student
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Program Information
Learn more about and find contact information for the Marketing program.
General Help
Ask general questions over the phone at 480-461-7400 or via online chat.
Disclaimer
Students must earn a grade of C or better for all courses required within the program.
Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.
At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, meet with an academic advisor to discuss the requirements at your college for the appropriate catalog year.
View MCCCD’s official curriculum documentation for additional details regarding the requirements of this award (https://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm11?id=172196).
Previous Catalog Years
The pathway map presented above is for the current catalog year and is the intended pathway map for new students. All previous catalog years for this pathway map are available at the link below.
Previous catalog years for Certificate of Completion (CCL) in Social Media Marketing