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MKT111 Applied Marketing and Social Networking 3 Credits
Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness.
Prerequisites: A grade of C or better in MKT110.
Class Location Delivery Dates Days Times Instructor Availability
27040
Dobson Campus
Internet
Lecture/Lab
Open Entry / Open Exit
08/17/2019 - 09/06/2019

Fall

Alethea Session

Open

20 of 25
Seats Available

Notes: Class 27040 Online classes are conducted exclusively via the Internet. Before enrolling in their first online class at MCC, students need to view the online orientation and complete the readiness survey on www.mesacc.edu/elearning/get-started for additional information. Students may contact instructor at: alethea.session@mesacc.edu
Class 27040 Students will have 14 weeks from their start date to complete the class. OEE students may work at the open labs at Southern & Dobson and Red Mountain. OEE students must have the appropriate software to complete assignments at home and in the labs. If you have questions about Open Entry classes, please contact the Open Entry Team at openentry@mesacc.edu. Go to www.mesacc.edu/elearning for additional information.