Program Information
Learn more about the Marketing program.
Course Sequence
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Field of Interest
The Certificate of Completion (CCL) in Marketing program meets students` needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in Marketing. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is available.
Details
- Field of Interest
- Business, Entrepreneurialism and Management
- Academic Plan Code
- 5094
- Total Credits Required
- 21
- Catalog Year
- 2026-2027
What You’ll Learn
This pathway map will help you gain the expertise needed to:
- Apply current technology to specific business tasks.
- Apply effective oral, written, and visual business communication skills.
- Demonstrate critical thinking through written and oral formats.
- Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations.
- Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies.
- Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations.
- Analyze marketing research to create marketing plans and forecasts.
- Create an ethically and socially responsible social media campaign.
- Analyze business advertising scenarios in the context of target markets.
- Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process.
- Apply techniques for negotiating, overcoming objections, and customer service activities.
Career Opportunities
Successful completion of this certificate may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based wages* for this certificate. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information. You can click on any occupation to view the detail regarding education level, wages, and employment information.
Course Sequence by Term
The following is the suggested course sequence by term. Please keep in mind:
- Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Degree Progress Report Tool in your Student Center to manage your plan.
- The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
- Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
- Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include FYE101 and FYE103. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
Full-time Sequence
Full-time status is 12 credits to 18 credits per semester.
Note: Because you are viewing this pathway map on a mobile device, some columns below have been hidden. To view all columns, please rotate your device or view this page on a device with a larger screen.
Term 1
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| GBS151 | Introduction to Business | 3 | |||
| MKT271 | Principles of Marketing | 3 | |||
| BPC110 or CIS105 |
Computer Usage and Applications or Survey of Computer Information Systems | CS or CS | 3 | ||
| RE | Restricted Electives | 3 |
Term 2
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| GBS120 | Workplace Communication Skills | 3 | |||
| MKT263 | Advertising Principles | 3 | |||
| MKT267 | Principles of Sales | 3 |
Program Electives
Students should select from the following courses in consultation with Department Advisor
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| CIS103 | Introduction to Social Media | 3 | |||
| MKT101 | Introduction to Public Relations | 3 | |||
| MKT110 | Marketing and Social Networking | 3 | |||
| MKT268 | Merchandising | 3 |
Part-time Sequence
Part-time status is 11 credit hours or less.
Note: Because you are viewing this pathway map on a mobile device, some columns below have been hidden. To view all columns, please rotate your device or view this page on a device with a larger screen.
Term 1
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| GBS151 | Introduction to Business | 3 | |||
| MKT271 | Principles of Marketing | 3 | |||
| BPC110 or CIS105 |
Computer Usage and Applications or Survey of Computer Information Systems | CS or CS | 3 |
Term 2
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| GBS120 | Workplace Communication Skills | 3 | |||
| MKT263 | Advertising Principles | 3 |
Term 3
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| MKT267 | Principles of Sales | 3 | |||
| RE | Restricted Electives | 3 |
Program Electives
Students should select from the following courses in consultation with Department Advisor
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| CIS103 | Introduction to Social Media | 3 | |||
| MKT101 | Introduction to Public Relations | 3 | |||
| MKT110 | Marketing and Social Networking | 3 | |||
| MKT268 | Merchandising | 3 |
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Program Information
Learn more about and find contact information for the Marketing program.
Course Area Key
- CS = Computer/Statistics/Quantitative Application
Official Curriculum Documentation
View Mesa Community College’s catalog page
Disclaimer
Students must earn a grade of C or better in all courses in the program.
All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.
Previous Catalog Years
The pathway map presented above is for the current catalog year and is the intended pathway map for new students. All previous catalog years for this pathway map are available at the link below.
Previous catalog years for Certificate of Completion (CCL) in Marketing