Certificate of Completion in Social Media Marketing

Field of Interest

Field of Interest: Business, Entrepreneurialism, and Management

Notice

This certificate has an associated pathway map with a course sequence. We recommend using it as reference instead of the course list below.

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Details

Details icon Important information you’ll need when applying for admission:

Field of Interest
Business, Entrepreneurialism, and Management
Type
Certificate
Academic Plan
Social Media Marketing (CER)
Academic Plan Code
5830
Total Credits Required
17-18
Colleges
CG, GC, MC, PC, SC, SM
Program Notes

Students must earn a grade of C or better for all courses in the program.

What You’ll Learn

This certificate will help you gain the expertise needed to:

  1. Apply current technology to specific business tasks.
  2. Apply effective oral, written, and visual business communication skills.
  3. Analyze marketing research to create marketing plans and forecasts.
  4. Create an ethically and socially responsible social media campaign.
  5. Differentiate social media marketing from other marketing approaches.
  6. Identify and segment populations and select appropriate, high priority social media networks.
  7. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign.
  8. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.

Required Courses

Required courses
Course #Course TitleCredits
Credits:15
CIS103Introduction to Social Media3
GBS120Workplace Communication Skills3
MKT110Marketing and Social Networking3
MKT111Applied Marketing and Social Networking3
MKT271Principles of Marketing3

Restricted Electives

Restricted Electives
Course #Course TitleCredits
Credits:2-3
MKT101Introduction to Public Relations3
MKT280ABMarketing Internship2
MKT298ABSpecial Projects2

Meet with an Advisor

Become a Student

Click here for MCC’s easy-to-use Enrollment Steps.

Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.

This Certificate of Completion is associated with

Disclaimer

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.

View MCCCD's curriculum website for the Certificate of Completion in Social Media Marketing (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm?id=140235).

Full Award Details

Major
5830
First Term
2020 Fall
Final Term
Current
Award
CCL
Total Credits
17-18
CIPS code
52.1402
SOC codes
13-1161.00
Program Availability
CG, GC, MC, PC, SC, SM
Occupational Area
Business, Management, and Administration
Last Updated
08/05/2020