Certificate of Completion in Social Media Marketing

Certificate Information

Academic Plan

CCL Social Media Marketing

Academic Plan Code

5830

Credits

17-18

MCCCD Program Detail

http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm?id=140235

Field of Interest

Field of Interest: Business, Entrepreneurialism, and Management

Notes

Students must earn a grade of C or better for all courses in the program.

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

What You’ll Learn

This program will help you gain the expertise needed to:

  1. Apply current technology to specific business tasks.
  2. Apply effective oral, written, and visual business communication skills.
  3. Analyze marketing research to create marketing plans and forecasts.
  4. Create an ethically and socially responsible social media campaign.
  5. Differentiate social media marketing from other marketing approaches.
  6. Identify and segment populations and select appropriate, high priority social media networks.
  7. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign.
  8. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field.

Required Courses Credits: 15

CIS103Introduction to Social Media3
GBS120Workplace Communication Skills3
MKT110Marketing and Social Networking3
MKT111Applied Marketing and Social Networking3
MKT271Principles of Marketing3

Restricted Electives

MKT101Introduction to Public Relations3
MKT280ABMarketing Internship2
MKT298ABSpecial Projects2

Meet with an Advisor

Become a Student

Click here for MCC’s easy-to-use Enrollment Steps.

Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.

This Certificate of Completion is associated with

Disclaimer

All information is administered by the Center for Curriculum and Transfer Articulation at Maricopa County Community College District and published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.

View MCCCD's program website for the Certificate of Completion in Social Media Marketing (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm?id=140235).

Major: 5830
First Term: 2020 Fall
Final Term: Current
Award: CCL
Total Credits: 17-18
CIPS code: 52.1402
SOC codes: 13-1161.00
Initiating College: Chandler-Gilbert Community College
Program Availability: - CG, MC, PC, SC, SM
Occupational Area: Business, Management, and Administration
Instructional Council: Business/Management (03)
GPA: 2.00