The Associate in Applied Science (AAS) in Public Relations program provides students with general, practical, and marketable skills that will enable them to seek entry-level employment in public relations, such as press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. The program includes development of a portfolio that will exhibit students' ability to write both news and feature stories, to develop and plan events, and to produce brochures, advertisements, or small publications with desktop publishing. The curriculum combines coursework in public relations with a General Education component.
Important information you’ll need when applying for admission to MCC:
- Field of Interest
- Business, Entrepreneurialism, and Management
- Associate Degree
- Academic Plan
- Public Relations (DEG)
- Academic Plan Code
- Total Credits Required
- Program Notes
Students must earn a grade of "C" or better for all courses required within the program.
What You’ll Learn
This degree will help you gain the expertise needed to:
- Perform microcomputer applications in word processing, spreadsheet, and database; explore basic business-personal computer concepts.
- Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.
- Read negatives and contact prints; use cropping/proportion wheel to size prints.
- Layout, edit and publish a small newspaper.
- Access news through use of the interview and other tools of journalism.
- Write news stories.
- Research and write human interest stories for a daily or weekly newspaper.
- Initiate and conduct public and promotional events.
- Initiate and conduct a public relations and advertising campaign for a public school, a political candidate, a business or an organization.
- Write press releases.
- Describe the interrelationship among the mass media: newspapers, magazines, television, motion pictures, radio, recordings, books, advertising and public relations.
- Describe the principles for marketing, labor relations, business risk, public relations and record keeping for a small business.
- Create, design, and market an advertising campaign.
- Write, edit, and market a variety of feature styles ranging from the "How To" to the "Feature Report.
- Explain the impact of racial and gender roles on the media and the impact of media roles on U.
- Describe roles, contributions, and challenges of the minority press in the United States.
|Course #||Course Title||Credits|
|BPC110||Computer Usage and Applications (3) OR|
|CIS105||Survey of Computer Information Systems (3)||3|
|GBS151||Introduction to Business||3|
|JRN125||Photo Editing (3) OR|
|CIS120DF||Adobe Photoshop Level I: Digital Imaging (3)||3|
|JRN234||Feature Writing (3) OR|
|ENG235||Magazine Article Writing (3)||3|
|JRN235||Practicum: Public Relations||3|
|MCO120||Media and Society||3|
|MCO220||Cultural Diversity and the Media||3|
|MKT101||Introduction to Public Relations (3) OR|
|MKT110||Marketing and Social Networking (3)||3|
|Course #||Course Title||Credits|
|GBS110||Human Relations in Business and Industry||3|
|MGT251||Human Relations in Business||3|
|JRN236||Advanced Practicum: Public Relations||3|
General Education Requirements
|General Education Requirement||Credits: 22-27|
|General Education Core||Credits: 12-17|
|First-Year Composition||Credits: 6|
|Any approved general education courses from the First-Year Composition area||6|
|Oral Communication||Credits: 3|
|COM100||Introduction to Human Communication (3) OR|
|COM110||Interpersonal Communication (3) OR|
|COM225||Public Speaking (3) OR|
|COM230||Small Group Communication (3)||3|
|Critical Reading||Credits: 0-3|
|CRE101||College Critical Reading and Critical Thinking (3) OR|
|equivalent as indicated by assessment.||0-3|
|MAT112||Mathematical Concepts and Applications (3) OR|
|MAT120||Intermediate Algebra (5) OR|
|MAT121||Intermediate Algebra (4) OR|
|MAT122||Intermediate Algebra (3) OR|
|satisfactory completion of a higher level mathematics courses||3-5|
|General Education Distribution||Credits: 10|
|Humanities and Fine Arts||Credits: 3|
|Any approved general education course from the Humanities, Arts and Design area.||3|
|Social and Behavioral Sciences||Credits: 3|
|Any approved general education course from the Social-Behavioral Sciences area.||3|
|Natural Sciences||Credits: 4|
|Any approved general education course from the Natural Sciences area||4|
Meet with an Advisor
Click here for MCC’s easy-to-use Enrollment Steps.
Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.
This Associate in Applied Science is associated with
At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.
View MCCCD's curriculum website for the Associate in Applied Science in Public Relations (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=125801).
Full Award Details
- First Term
- 2018 Fall
- Final Term
- Total Credits
- CIPS code
- SOC codes
- 11-2032.00, 27-3031.00
- Program Availability
- Occupational Area
- Marketing, Sales, and Service
- Last Updated