AAS Public Relations
Academic Plan Code
MCCCD Program Detail
Students must earn a grade of "C" or better for all courses required within the program.
The Associate in Applied Science (AAS) in Public Relations program provides students with general, practical, and marketable skills that will enable them to seek entry-level employment in public relations, such as press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. The program includes development of a portfolio that will exhibit students' ability to write both news and feature stories, to develop and plan events, and to produce brochures, advertisements, or small publications with desktop publishing. The curriculum combines coursework in public relations with a General Education component.
What You’ll Learn
This program will help you gain the expertise needed to:
- Perform microcomputer applications in word processing, spreadsheet, and database; explore basic business-personal computer concepts.
- Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.
- Read negatives and contact prints; use cropping/proportion wheel to size prints.
- Layout, edit and publish a small newspaper.
- Access news through use of the interview and other tools of journalism.
- Write news stories.
- Research and write human interest stories for a daily or weekly newspaper.
- Initiate and conduct public and promotional events.
- Initiate and conduct a public relations and advertising campaign for a public school, a political candidate, a business or an organization.
- Write press releases.
- Describe the interrelationship among the mass media: newspapers, magazines, television, motion pictures, radio, recordings, books, advertising and public relations.
- Describe the principles for marketing, labor relations, business risk, public relations and record keeping for a small business.
- Create, design, and market an advertising campaign.
- Write, edit, and market a variety of feature styles ranging from the "How To" to the "Feature Report.
- Explain the impact of racial and gender roles on the media and the impact of media roles on U.
- Describe roles, contributions, and challenges of the minority press in the United States.
|Course #||Course Title||Credits|
|GBS110||Human Relations in Business and Industry||3|
|MGT251||Human Relations in Business||3|
|JRN236||Advanced Practicum: Public Relations||3|
General Education Requirements
|General Education Requirement||Credits: 22-27|
|General Education Core||Credits: 12-17|
|First-Year Composition||Credits: 6|
|Any approved general education courses from the First-Year Composition area||6|
|Oral Communication||Credits: 3|
|COM100||Introduction to Human Communication (3) OR|
|COM110||Interpersonal Communication (3) OR|
|COM225||Public Speaking (3) OR|
|COM230||Small Group Communication (3)||3|
|Critical Reading||Credits: 0-3|
|CRE101||College Critical Reading and Critical Thinking (3) OR|
|equivalent as indicated by assessment.||0-3|
|MAT112||Mathematical Concepts and Applications (3) OR|
|MAT120||Intermediate Algebra (5) OR|
|MAT121||Intermediate Algebra (4) OR|
|MAT122||Intermediate Algebra (3) OR|
|satisfactory completion of a higher level mathematics courses||3-5|
|General Education Distribution||Credits: 10|
|Humanities and Fine Arts||Credits: 3|
|Any approved general education course from the Humanities, Arts and Design area.||3|
|Social and Behavioral Sciences||Credits: 3|
|Any approved general education course from the Social-Behavioral Sciences area.||3|
|Natural Sciences||Credits: 4|
|Any approved general education course from the Natural Sciences area||4|
Meet with an Advisor
Click here for MCC’s easy-to-use Enrollment Steps.
Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.
This Associate in Applied Science is associated with
All information is administered by the Center for Curriculum and Transfer Articulation at Maricopa County Community College District and published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.
View MCCCD's program website for the Associate in Applied Science in Public Relations (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=125801).