Associate in Applied Science in Public Relations

Degree Information

Academic Plan

AAS Public Relations

Academic Plan Code

3674

Credits

61-66

MCCCD Program Detail

http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=125801

Field of Interest

Field of Interest: Business, Entrepreneurialism, and Management

Notice

This degree has associated pathway maps with course sequence(s). We recommend using them as reference instead of the list below.

Notes

Students must earn a grade of "C" or better for all courses required within the program.

The Associate in Applied Science (AAS) in Public Relations program provides students with general, practical, and marketable skills that will enable them to seek entry-level employment in public relations, such as press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. The program includes development of a portfolio that will exhibit students' ability to write both news and feature stories, to develop and plan events, and to produce brochures, advertisements, or small publications with desktop publishing. The curriculum combines coursework in public relations with a General Education component.

What You’ll Learn

This program will help you gain the expertise needed to:

  1. Perform microcomputer applications in word processing, spreadsheet, and database; explore basic business-personal computer concepts.
  2. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.
  3. Read negatives and contact prints; use cropping/proportion wheel to size prints.
  4. Layout, edit and publish a small newspaper.
  5. Access news through use of the interview and other tools of journalism.
  6. Write news stories.
  7. Research and write human interest stories for a daily or weekly newspaper.
  8. Initiate and conduct public and promotional events.
  9. Initiate and conduct a public relations and advertising campaign for a public school, a political candidate, a business or an organization.
  10. Write press releases.
  11. Describe the interrelationship among the mass media: newspapers, magazines, television, motion pictures, radio, recordings, books, advertising and public relations.
  12. Describe the principles for marketing, labor relations, business risk, public relations and record keeping for a small business.
  13. Create, design, and market an advertising campaign.
  14. Write, edit, and market a variety of feature styles ranging from the "How To" to the "Feature Report.
  15. Explain the impact of racial and gender roles on the media and the impact of media roles on U.
  16. Describe roles, contributions, and challenges of the minority press in the United States.

Restricted Electives

Restricted Electives
Course #Course TitleCredits
Credits:3
GBS110Human Relations in Business and Industry3
MGT251Human Relations in Business3
GBS233Business Communication3
JRN236Advanced Practicum: Public Relations3

General Education Requirements

General education requirements
General Education RequirementCredits: 22-27
 
General Education CoreCredits: 12-17
 
First-Year CompositionCredits: 6
Any approved general education courses from the First-Year Composition area6
 
Oral CommunicationCredits: 3
COM100Introduction to Human Communication (3) OR
COM110Interpersonal Communication (3) OR
COM225Public Speaking (3) OR
COM230Small Group Communication (3)3
 
Critical ReadingCredits: 0-3
CRE101College Critical Reading and Critical Thinking (3) OR
equivalent as indicated by assessment.0-3
 
MathematicsCredits: 3-5
MAT112Mathematical Concepts and Applications (3) OR
MAT120Intermediate Algebra (5) OR
MAT121Intermediate Algebra (4) OR
MAT122Intermediate Algebra (3) OR
satisfactory completion of a higher level mathematics courses3-5
 
General Education DistributionCredits: 10
 
Humanities and Fine ArtsCredits: 3
Any approved general education course from the Humanities, Arts and Design area.3
 
Social and Behavioral SciencesCredits: 3
Any approved general education course from the Social-Behavioral Sciences area.3
 
Natural SciencesCredits: 4
Any approved general education course from the Natural Sciences area4

Meet with an Advisor

Become a Student

Click here for MCC’s easy-to-use Enrollment Steps.

Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.

This Associate in Applied Science is associated with

Disclaimer

All information is administered by the Center for Curriculum and Transfer Articulation at Maricopa County Community College District and published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.

View MCCCD's program website for the Associate in Applied Science in Public Relations (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=125801).

Major: 3674
First Term: 2018 Fall
Final Term: Current
Award: AAS
Total Credits: 61-66
CIPS code: 09.0902
SOC codes: 11-2032.00, 27-3031.00
Initiating College:
Program Availability: - MC
Occupational Area: Marketing, Sales, and Service
Instructional Council:
GPA:
Last Updated: 01/13/2020