Associate in Applied Science in Public Relations

Field of Interest

Field of Interest: Business, Entrepreneurialism, and Management

Notice

This degree has an associated pathway map with a course sequence. We recommend using it as reference instead of the course list below.

The Associate in Applied Science (AAS) in Public Relations program provides students with general, practical, and marketable skills that will enable them to seek entry-level employment in public relations, such as press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. The program includes development of a portfolio that will exhibit students' ability to write both news and feature stories, to develop and plan events, and to produce brochures, advertisements, or small publications with desktop publishing. The curriculum combines coursework in public relations with a General Education component.

Details

Details icon Important information you’ll need when applying for admission to MCC:

Field of Interest
Business, Entrepreneurialism, and Management
Type
Associate Degree
Academic Plan
Public Relations (DEG)
Academic Plan Code
3674
Total Credits Required
61-66
Colleges
MC
Program Notes

Students must earn a grade of "C" or better for all courses required within the program.

What You’ll Learn

This degree will help you gain the expertise needed to:

  1. Perform microcomputer applications in word processing, spreadsheet, and database; explore basic business-personal computer concepts.
  2. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.
  3. Read negatives and contact prints; use cropping/proportion wheel to size prints.
  4. Layout, edit and publish a small newspaper.
  5. Access news through use of the interview and other tools of journalism.
  6. Write news stories.
  7. Research and write human interest stories for a daily or weekly newspaper.
  8. Initiate and conduct public and promotional events.
  9. Initiate and conduct a public relations and advertising campaign for a public school, a political candidate, a business or an organization.
  10. Write press releases.
  11. Describe the interrelationship among the mass media: newspapers, magazines, television, motion pictures, radio, recordings, books, advertising and public relations.
  12. Describe the principles for marketing, labor relations, business risk, public relations and record keeping for a small business.
  13. Create, design, and market an advertising campaign.
  14. Write, edit, and market a variety of feature styles ranging from the "How To" to the "Feature Report.
  15. Explain the impact of racial and gender roles on the media and the impact of media roles on U.
  16. Describe roles, contributions, and challenges of the minority press in the United States.

Required Courses

Required courses
Course #Course TitleCredits
Credits:36
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
 
GBS151Introduction to Business3
JRN201News Writing3
JRN215News Production3
JRN225Photojournalism3
 
JRN125Photo Editing (3) OR
CIS120DFAdobe Photoshop Level I: Digital Imaging (3)3
 
JRN234Feature Writing (3) OR
ENG235Magazine Article Writing (3)3
 
JRN235Practicum: Public Relations3
MCO120Media and Society3
MCO220Cultural Diversity and the Media3
 
MKT101Introduction to Public Relations (3) OR
MKT110Marketing and Social Networking (3)3
 
MKT263Advertising Principles3

Restricted Electives

Restricted Electives
Course #Course TitleCredits
Credits:3
GBS110Human Relations in Business and Industry3
MGT251Human Relations in Business3
GBS233Business Communication3
JRN236Advanced Practicum: Public Relations3

General Education Requirements

General education requirements
General Education RequirementCredits: 22-27
 
General Education CoreCredits: 12-17
 
First-Year CompositionCredits: 6
Any approved general education courses from the First-Year Composition area6
 
Oral CommunicationCredits: 3
COM100Introduction to Human Communication (3) OR
COM110Interpersonal Communication (3) OR
COM225Public Speaking (3) OR
COM230Small Group Communication (3)3
 
Critical ReadingCredits: 0-3
CRE101College Critical Reading and Critical Thinking (3) OR
equivalent as indicated by assessment.0-3
 
MathematicsCredits: 3-5
MAT112Mathematical Concepts and Applications (3) OR
MAT120Intermediate Algebra (5) OR
MAT121Intermediate Algebra (4) OR
MAT122Intermediate Algebra (3) OR
satisfactory completion of a higher level mathematics courses3-5
 
General Education DistributionCredits: 10
 
Humanities and Fine ArtsCredits: 3
Any approved general education course from the Humanities, Arts and Design area.3
 
Social and Behavioral SciencesCredits: 3
Any approved general education course from the Social-Behavioral Sciences area.3
 
Natural SciencesCredits: 4
Any approved general education course from the Natural Sciences area4

Meet with an Advisor

Become a Student

Click here for MCC’s easy-to-use Enrollment Steps.

Before signing up for classes, you’ll want to meet with an academic advisor. Together, you’ll lay out a program and career path that suits you best. This step is essential to your academic success.

This Associate in Applied Science is associated with

Disclaimer

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.

View MCCCD's curriculum website for the Associate in Applied Science in Public Relations (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=125801).

Full Award Details

Major
3674
First Term
2018 Fall
Final Term
Current
Award
AAS
Total Credits
61-66
CIPS code
09.0902
SOC codes
11-2032.00, 27-3031.00
Program Availability
MC
Occupational Area
Marketing, Sales, and Service
Last Updated
07/12/2020