Jennifer Duff

Jennifer Duff
Graduation Year: 
Alumni Achievement
Award Year: 
Current Job Title: 
President of Jef International, Inc. and Lobina Lures
Current Job Industry: 
International Business/Sport Fishing

Jennifer Duff graduated from MCC in 1980, and in 2012 graduated from the Mesa Leadership and Development Training program. A professional bass angler, she is president and owner of Lobina Lures, which manufactures and distributes fishing lures, and is president and owner of Jef International, Inc., an import/export trading business specializing in sports fishing tackle.

Jennifer Duff studied fashion merchandising at MCC. From fashionista to angler may seem odd, but her story is relatable: as a department store buyer burning out on the stress, Jennifer found fishing a sanctuary of calm. On a lark she entered a fishing tournament and won $500. By 1987 her winnings allowed her to pursue the sport full time. She was frequently highlighted by the media as one of the only female pro tournament anglers in the west.  During a one-year stint with the Japan Bass Tournament Association in 1998, she started working in lure development, which led to her businesses. She is considered a pioneer in the fishing tackle industry.  Her nickname in the male-dominated circle of professional bass anglers was Jef, which she carried into the naming of her business, Jef International.

Closely involved with her community, Jennifer is currently involved in five endeavors: board chair of the i.d.e.a. Museum; founder of the community development corporation, R.A.I.L. (Retail, Arts, Innovation, Livability); Mesa Rotary and Mesa Chamber of Commerce; and the American Sportfishing Association.