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ART255 Art Marketing 3 Credits

Career goals, presentation of artist and art work (portfolio, resume, business cards, catalog), pricing and selling works, networking, establishing a studio, promotion and publicity, writing press releases, proposal writing, business ethics, artist rights, copyright law, contracts and agreements, royalties, record keeping, and communication skills. Prerequisites: None.

Course Notes: ART255 is required for majors in both the AAFA-ART and AAS in Digital Arts. It is recommended that students take this class during their last semester.

Students in this class will be provided an Adobe Creative Cloud account tied to their MEID username, for home use on PC or Mac computers (smartphone or tablet mobile devices are not supported) during the duration of this course. Students should review the minimum configuration requirements to run Adobe CC on their personal device at:

https://helpx.adobe.com/creative-cloud/system-requirements.html. Your instructor will provide login directions on the first day of class.

Class Location Delivery Dates Days Times Instructor Availability
15407

Live Online

Live Online
Lecture
09/03/2024 - 12/13/2024

Fall Flex Start

Tu
10:30 AM - 12:00 PM

Staff

Closed

Notes: Live Online classes have sessions that meet online on specific days and times. Attendance in these sessions will be at the discretion of the instructor, and additional work will be required on the student’s own time. Access to a computer or mobile device with Internet connection is required. Before enrolling in their first online class at MCC, students need to view the online orientation and complete the readiness survey on https://www.mesacc.edu/online/get-started for additional information.

Class 15407 Requires a mini art portfolio and is recommended for students who have taken a 200 level Art course.