|
Merchandising and The Law
provides an overview of the professional structures and practices of the music entertainment industry including music publishing, artist management, promotion, and merchandising. Also includes an in-depth look at copyright, trademark, licensing and contracts. More information available here.
Prerequisites:
None
|
|
Recording Industry and Mass Media
focuses on the foundations of the recorded music business including market structure, business relationships, distribution, promotions, and marketing strategies at major and independent record labels. This course will also examine the business and marketing aspects of recorded music in broadcast/commercial media, such as Radio, Film and Television.
Prerequisites:
None
|
|
Self-Promotion for the Music Industry
provides tools students will need to develop their own promotional materials. Students will develop personalized and targeted promotional plans for social networking, merchandising, printed and electronic press kits. Students can choose to develop materials for marketing their performing careers or for obtaining employment opportunities. The course will address basic business communication skills, interviewing skills, workplace performance evaluation, career-building strategies, and networking techniques. Learn more here.
Prerequisites:
None
|
|
|
Music Industry Entrepreneurship
addresses the creation, assessment, and operation of new and emerging ventures in the music industry. Students will learn about planning, starting, and running their own, profitable music-related business. They will also develop web marketing and promotional savvy as they navigate online research, marketing, e-commerce and messaging tools in service of their entrepreneurial vision. Find out more here.
Prerequisites:
None
|
|
Concert Promotion and Touring
is a hands-on course where students learn the advanced aspects of concert promotion, touring and festival production. Students will learn about marketing, planning, operations, talent buying, and budgeting for profitable and successful music-performance stage shows and tours. This course is designed for people seeking a career in concert promotion or artists and bands looking to learn inside tips for getting more gigs. Details here.
Prerequisites:
None
|
|
Artist Management and Talent Development
will teach students how to effectively promote, build a fan base, get radio airplay, plan tours, increase audience draw at shows, and land festival gigs for artists under management. Students will learn think strategically in developing creative talent and crafting long-term career plans for musicians, performing artists and bands. This course is designed for people seeking a career in artist management or artists and bands looking to learn inside tips for managing their careers. Learn more here.
Prerequisites:
None
|
|
Introduction to Disc Jockey Techniques
will teach students the basics of getting started as a professional Disc Jockey. Students will be introduced to the creative, business and legal aspects of being a DJ. Course consists of lectures and some hands-on practice with top of the line professional DJ equipment. This course is designed for people interested in learning more about what it takes to be a professional DJ. Learn more here.
Prerequisites:
None
|
|
Digital DJ Techniques
focuses on new digital technologies available to Disc Jockeys. Students will learn and use Serato, Ableton Live, Tracktor Scratch and other hardware/software to create professoinal quality mixes. This course is ideal for studenst who are interested in learning to master technology as part of their professional DJ practice.Learn more here.
Prerequisites:
None
|
|
Music Industry Internship
offers the opportunity to gain real-world experience via professional training in music venues, management agencies, record companies, and other music industry-related firms. This career-oriented practicum puts students at work with industry insiders and provides professional networking opportunities. Find out more.
Prerequisites:
None
|
|
Lyric Writing
are hands-on Songwriting and Lyric Writing Workshops with Grammy-Award winning producer and songwriter, Robb Vallier. More information is available for MTC113 and for MTC111 here.
Prerequisites:
None
|
|
Songwriting Techniques
are hands-on Songwriting and Lyric Writing Workshops with Grammy-Award winning producer and songwriter, Robb Vallier. More information is available for MTC113 and for MTC111 here.
Prerequisites:
None
|
