Reaching Our Market

Marketing bases its marketing strategy on research. MCC's Office of Research and Planning provides marketing with valuable data concerning current students as well as potential students.

Other resources include:   click to expand

• The National Media Preference Report
  Conducted by Inneract Communications Inc.
• MCConnect Survey
  Conducted by Content Connections and Mesa Community College.
• Verbal Cue Analysis
  Conducted by Off Madison Avenue.
• TeensTALK
  ParentsTALK
  Developing an Effective Social Media Strategy for Student Recruiting
• Intentional Strategies For Attracting and Retaining Adult Students
  Conducted by STAMATS, Inc.

A strategic marketing plan is developed and that plan utilizes a variety of advertising mediums to reach target audiences. Advertising medium may include online (website ads and banners), mall (Fiesta, Chandler & Superstition), radio (AM & PM drive time), print (newspaper, magazine), direct mail (postcards, letters, enrollment magazines), outdoor (billboards, transit shelters), event marketing (azTEEN magazine), social media (Facebook, YouTube, Twitter) and search engine advertising. Driven by technology advertising venues change quickly and most importantly our audiences dictate a variety of advertising mediums. The 18 year-old student of today does not respond to the same advertising of a 35+ year-old student.

Additionally marketing collaborates with Web Services on content for the MCC website which is a vital communication and recruitment tool.

Partnerships and Promotional Opportunities

MCC continually looks for opportunities through which we can reach our key audience and increase awareness of the college, its people and programs. Marketing is the key point of contact for businesses, organizations and individuals in our community interested in partnerships, sponsorships or special promotional projects with the college. For information on collaborative or promotional opportunities, contact Marketing at 480-461-7795.